TABLE OF CONTENTS
Title Page i
Certification ii
Acknowledgement iii
Dedication iv
Table of contents v
CHAPTER ONE
1.0 Introduction
1.1 Statement of study
1.2 Objective of study
1.3 Significant of the study
1.4 Scope and limitation of study
1.5 Limitation of study
1.6 Definition of study
CHAPTER TWO
2.0 Introduction
2.1 Meaning of marketing concept
2.2 Importance of marketing concept
2.3 Adoption process of marketing concept
2.4 Marketing concept adoption in non-profit making organization.
2.5 The component of marketing concept
2.6 Problem of marketing concept
CHAPTER THREE
3.0 Research methodology
3.1 Population / Sample size
3.2 Sampling method
3.3 Research approach
3.4 Data Collection
3.4.1 Interview
3.4.2 Questionnaire
3.5 Administering of instrument
3.6 Method of Data Presentation and analysis
CHAPTER FOUR
4.0 Data Presentation
4.1 Presentation of Data
4.2 Data Presentation and analysis of sec. operation
CHAPTER FIVE
5.0 Summary of findings
5.1 Conclusion
5.2 Recommendation
References
CHAPTER ONE
1.0 INTRODUCTION
Marketing is a crucial human invention, it embraces the activities that we engage in to satisfy our economic needs and wont and it is therefore a universal belief that the survival and expansion of a marketing organization is largely a function.
Thus, for marketing to take place, it is necessary that the following exist.
a. Two or more parities who have unsatisfied wants
b. Some product or services and money be exchange
c. Some means of communication between the parties involved.
Marketing can therefore be defined as all the company strategies aimed at satisfying consumer better in the day to day marketing of their good and services. Marketing can also be defined to a lay man as the management activities creating and distributing goods and service for the satisfaction of human seeds at a profit.
